Blended Meat and Meat Analogues: Is the Market Ready?

Event Time

On Demand

Videos

Resources


{{video.title}}

Log in to your planner to join the zoom meeting!

Resources

Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

Event Information

Title: Blended Meat and Meat Analogues: Is the Market Ready?

2-Sentence Summary: While there is a growth of novel meat alternatives being developed, little is known about consumer acceptance and demand for these novel foods.  

Description:

Food production and consumption require a large amount of resources including land, water, minerals, and energy, and results in substantial emissions of greenhouse gases (GHGs). Consumers are increasingly aware of the environmental impact of the food they consume. New initiatives to reduce the consumption of traditional animal-based foods in favor of meat alternatives, often associated with lower levels of emissions, are emerging. For instance, there is a growth in the development of new meat alternatives mimicking the taste and texture of meat, resulting in many novel plant-based meat alternatives being introduced in grocery stores and restaurant chains. In addition to the novel plant-based alternatives, several start-ups are currently developing blended meat products. While there is a growth of novel meat alternatives being developed, little is known about consumer acceptance and demand for these novel foods.

This session will provide valuable insights into this booming consumer trend. Moreover, the presenters will also focus on how different methods and a strong interdisciplinary collaboration between food companies and institutes (e.g., Impossible Foods, Good Food Institute), behavioral and nutrition scientists, sensory scientists, and policymakers are needed to advance the product development and reduce the risk of market failure. 

We would like to open a discussion about the potential advantages and disadvantages of such approaches and their further implications for marketing and policy.

Key Takeaways:

  1. Potential advantages and disadvantages of such approaches and their further implications for marketing and policy  
  2. Benefits of  strong interdisciplinary collaboration between food companies and institutes
  3. List of new initiatives to reduce the consumption of traditional animal-based foods in favor of meat alternatives

Event Type: Science FIRST

Format Type: Panel


Sponsors

Ardent Mills

Speakers


Areas of Focus